Ai Tools

Image compression — I would not crush quality on hero photos for a green score

A practical image compression workflow for Core Web Vitals on money pages.

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TL;DR

  • I would not compress product heroes into mush for Lighthouse points.
  • You should fix largest images on money URLs first.
  • If LCP improves but conversions drop, you optimized the wrong thing.

In This Briefing

Reading format

TL;DR first, then details

Editorial process

AI-assisted draft, reviewed before publish

Time Cost

1 min read

Image compression — I would not crush quality on hero photos for a green score - ai tools guide from Tech Revenue Brief

I would not compress hero images into mush to win Core Web Vitals points. Speed matters because buyers are impatient. Product truth matters because buyers return stuff.

Workflow

Audit LCP element per template.

Serve WebP or AVIF with fallbacks.

Resize to displayed dimensions.

Lazy-load below fold only.

Tools help

Squoosh, Sharp, CDN transforms, build plugins.

Measure field data in Search Console.

Compress for humans first, scores second.

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