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ChatGPT for market research — I would not cite the model as a source

How founders can use ChatGPT for market research without building strategy on hallucinated stats.

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TL;DR

  • I would not put ChatGPT numbers in a deck without finding the original source.
  • Use it to generate questions and interview scripts, not market size facts.
  • If the research changes your pricing, verify with real buyers.

In This Briefing

Reading format

TL;DR first, then details

Editorial process

AI-assisted draft, reviewed before publish

Time Cost

1 min read

ChatGPT for market research — I would not cite the model as a source - ai tools guide from Tech Revenue Brief

I would not use ChatGPT for market research and paste the output into a pitch deck. It will sound smooth. Smooth is dangerous when the stat never existed.

Safe uses

Brainstorm customer segments.

Draft interview questions.

Summarize notes you paste in.

Compare framing of a problem.

List hypotheses to test, not facts to trust.

Unsafe uses

Market size without sources.

Competitor revenue guesses.

Regulatory claims.

"Customers definitely want" statements with no interviews.

Pair with real work

Talk to ten buyers.

Read filings, reviews, forums, job posts.

Search for pricing pages and churn signals.

The best use of ChatGPT in research is thinking faster before you talk to humans, then throwing away anything that did not survive contact with reality.

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