I would not treat Sequoia dual pricing chatter as a product strategy lesson. Venture fee structures matter to LPs and partners. Most founders should understand the headline and go back to shipping.
Dual pricing usually means different fee or carry terms for different investor classes — often early LPs vs later money, or strategic capital vs traditional funds.
It is about how the firm shares economics internally and externally.
What founders sometimes get wrong
They read VC industry news and spin up theories:
- "capital will dry up"
- "seed is dead"
- "we should raise now"



