Creator Business

Creator Rate Card I Use After Undercharging Two Brand Deals

A simple creator rate card: deliverables, usage, rush fees, and when to say no — written after two underpriced brand deals.

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TL;DR

  • Price the deliverable and the usage window separately.
  • Rush fees are real — put them on the card before the ask.
  • If they want 'exposure' instead of a number, decline fast.

In This Briefing

Reading format

TL;DR first, then details

Editorial process

AI-assisted draft, reviewed before publish

Time Cost

1 min read

Creator Rate Card I Use After Undercharging Two Brand Deals - creator business guide from Tech Revenue Brief

I took two brand deals at "friends and family" rates. Both wanted revisions into next month. I built a rate card so I'd stop negotiating from guilt.

Publish a one-pager: deliverable prices, usage length, rush fee, revision limit. Send the card before you hop on a call. Platforms like Beehiiv help you prove audience — the card protects your time.

What's on my card

  • Dedicated newsletter send
  • Inline mention
  • Short-form video (length + platforms)
  • Usage: 30 / 90 / perpetual
  • Rush: under 5 business days

Two revisions included. Extra rounds are billed.

The line that saved me

"Happy to scope a custom package — here's the starting menu."

No apology. No 900-word pitch.

Compare distribution tools later (Beehiiv vs Substack). Undercharging isn't a growth strategy.

After the card

I still discount strategically. I just discount from a number, not from zero.

Write the card once. Stop improvising your worth on Zoom.

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