I would not enable Meta's WhatsApp Business AI agent because the toggle exists. Customers message you when they are impatient, confused, or ready to pay. A bot that sounds corporate at the wrong moment loses sales.
Where automation can help
Repeat hours, location, order status, appointment booking with clean data behind it.
Where it hurts
Complaints, refunds, anything emotional, custom quotes.
Setup discipline
Write FAQs from real chats.
Test wrong answers.
Show customers how to reach a human.
Review logs weekly.
WhatsApp AI is fine for deflecting boring questions when humans own the hard ones. It is not a replacement for caring about messages.
