I would not sprinkle internal links across a site like SEO confetti. Links should move a reader toward a decision: try the tool, read the comparison, book the service, buy the product.
Start from reader intent
Someone reading a how-to may need:
- the calculator you built
- the comparison they should read before purchasing
- the service page that closes the job
Link to that. Not to twelve vaguely related posts.
Hub pages beat random footer lists
Build a few strong hubs:
- tools index
- comparisons index
- topic pillar with curated child links
Let blog posts point up to hubs and across to close cousins.
Comparison pages deserve honest links
If you compare Beehiiv and Substack, link to each relevant review, pricing post, and your own tool if it fits.
Do not trap users in circular blogging.
Audit what already ranks
Find posts with traffic but weak paths to conversion. Add one good link near the top, not ten at the bottom.
Internal linking is navigation with SEO benefits. Treat it like store signage, not keyword stuffing.
