Internal links are not just for search engines. They should guide the reader to the next logical step. Too often, I see sites with links that feel like a maze rather than a path. That is not helping anyone.
Use internal links to guide readers to the next sensible action. Keep important pages just a click or two away from high-traffic posts, and always write links for humans, not algorithms.
Prioritize Money Pages
Money pages—those that convert or sell—should be easily accessible. Ideally, they should be just one or two clicks away from your most visited content. If someone lands on a high-traffic blog post, they should not have to dig to find your service page or product details. Rank Math and Yoast SEO can help you analyze your current link structure, but they cannot choose which pages matter most to your business.
Create Strong Hub Pages
Random links in footers do not create value. Instead, develop hub pages that act as central resources on a topic. These pages should link out to more detailed posts, comparisons, or tools. like, a hub page on SEO might link to our Rank Math vs Yoast SEO comparison. This not only helps with SEO but also provides a better user experience.
Avoid Circular Blogging
Links should not send readers in circles. If you are writing a comparison or review, link to relevant pricing posts or detailed reviews, not back to the same content. For example, a post about email marketing tools might link to our Beehiiv vs Substack review, ensuring readers find the information they need without backtracking.
Internal links are your chance to guide the reader, not confuse them. Make each one count.
