Seo

Another May 2023 core update take — I would not relitigate, I would audit losers

A practical revisit of Google's May 2023 core update for sites still seeing legacy volatility.

Start Here

TL;DR

  • I would not publish new posts about 2023; I would fix URLs that still underperform.
  • Core updates reward maintained expertise on pages that matter commercially.
  • If losers are thin templates, you already know the fix.

In This Briefing

Reading format

TL;DR first, then details

Editorial process

AI-assisted draft, reviewed before publish

Time Cost

1 min read

Another May 2023 core update take — I would not relitigate, I would audit losers - seo guide from Tech Revenue Brief

I would not publish another hot take about Google's May 2023 core update. If legacy URLs still underperform, audit them like any loser: intent match, freshness, duplication, and internal links.

Focus on survivors and losers

Which templates still drag the site?

Which posts attract traffic that never converts?

Helpful content lens

Mass-produced explainers aged badly.

Specific pages with proof held better.

Action today

Merge overlaps.

Update stats and examples.

Point internal links to winners.

Stop writing about 2023 unless you are fixing a URL that still bleeds. That is the whole strategy.

Keep Reading

Related Briefings