Seo

Another May 2023 core update take

A practical revisit of Google's May 2023 core update for sites still seeing legacy volatility.

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TL;DR

  • I would not publish new posts about 2023; I would fix URLs that still underperform.
  • I would not ignore this: core updates reward maintained expertise on pages that matter commercially.
  • If losers are thin templates, you already know the fix.

In This Briefing

Reading format

TL;DR first, then details

Editorial process

AI-assisted draft, reviewed before publish

Time Cost

1 min read

Another May 2023 core update take - seo guide from Tech Revenue Brief

I would not publish another hot take about Google's May 2023 core update. If legacy URLs still underperform, audit them like any loser: intent match, freshness, duplication, and internal links.

Fair point.

Most teams skip this because it feels boring, then wonder why the dashboard looks fine while the pipeline stays quiet and nobody can name the page that actually moved a buyer to act.

Focus on survivors and losers

SEO strategies and insights for navigating Google's algorithm updates in 2023.

Which templates still drag the site?

Which posts attract traffic that never converts?

Helpful content lens

Overview of Google's October 2023 core algorithm update and its implications for SEO.

Mass-produced explainers aged badly.

Specific pages with proof held better.

Action today

Explanation of Google core updates and strategies for website recovery after algorithm changes.

Merge overlaps.

Update stats and examples.

Point internal links to winners.

Stop writing about 2023 unless you are fixing a URL that still bleeds. That is the whole strategy.

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