I would not build my startup as a thin plugin inside OpenAI's super app fantasy unless I accept that the platform can copy, bury, or tax me later.
Super apps win by owning the default path. Tool founders often discover they were a feature demo.
What super-app pressure looks like
Fewer user hops.
More native capabilities.
Tighter rules on what third parties can do.
Higher bar to be "the" solution for a task.
Keep a standalone path
Own accounts, data, billing, and a brand customers search directly.
Use platform integrations as acquisition, not as the whole business.
Niche depth beats generic chat wrappers
Vertical workflows, compliance, team features, and services around setup still survive commodity chat.
"We add buttons to ChatGPT" does not.
OpenAI expanding its app surface is a distribution earthquake for lazy wrappers. It is also a reminder to build something customers would seek even if the icon disappears tomorrow.
