Latest briefings on digital marketing for operators.

Learn how to effectively use UTMs in affiliate marketing to track clicks and conversions, ensuring accurate reporting and payouts.

• UTM tags like `utm_source` and `utm_campaign` should be consistent across all links to ensure accurate tracking and reconciliation.
• Direct affiliate traffic to relevant landing pages to maintain trust and improve conversion rates.
• Avoid overly complex URLs with too many UTM parameters to keep click-through rates high.

Discover the strengths of Gemini and ChatGPT in marketing tasks, and learn which tool suits your team's needs best.

• Gemini is ideal for teams using Google Workspace due to its smooth integration.
• Switching from ChatGPT can be costly if your team relies on custom GPTs and established prompt libraries.
• Editing for brand voice and customer language is necessary, no matter which AI tool you choose.

Discover how to use ChatGPT effectively for small business marketing by focusing on specific prompts and using it as a drafting tool.

• ChatGPT is best used for drafting content, not making strategic decisions.
• Specific prompts yield better results, such as including business type and target audience.
• Always edit ChatGPT's output to ensure it aligns with your brand's voice.

Learn how to effectively use UTM builders for campaign attribution by establishing clear objectives and consistent naming conventions.

• Consistent naming conventions are essential to avoid data confusion in UTM tagging.
• Testing links ensures UTM parameters survive redirects, crucial for accurate tracking.
• Clear objectives must be set before using UTM builders for effective campaign attribution.

Learn how to use Midjourney for marketing visuals effectively without causing brand drift. Understand your brand's core and test workflows before making changes.

• Test a single visual workflow with Midjourney for two weeks to ensure it aligns with your brand identity.
• Avoid using visuals that require jargon to explain to your audience; clarity is key.
• Understand your brand's core elements before using Midjourney to maintain consistency.

Explore how perplexity can be used in market research without betting the farm. Test workflows, avoid jargon, and focus on real outcomes.

• Testing a real workflow with perplexity for two weeks can help determine its actual value for market research.
• Perplexity should not be used to make major strategy changes until you can explain outcomes without jargon.
• Verify and improve existing resources before adding perplexity to your market research toolkit.

Integrate AI headline generators into your publishing workflow while keeping the work clean. Test workflows, avoid jargon, and focus on real outcomes.

• Testing an AI tool on one article type for two weeks can reveal its real impact on engagement metrics.
• Explain AI-generated decisions to customers in plain language — they care about results, not jargon.
• Avoid copying competitors or investing in enterprise software for small teams; focus on what fits your audience and resources.