Latest briefings on digital marketing for operators.

Learn how to use Midjourney for marketing visuals effectively without causing brand drift. Understand your brand's core and test workflows before making changes.

• Test a single visual workflow with Midjourney for two weeks to ensure it aligns with your brand identity.
• Avoid using visuals that require jargon to explain to your audience; clarity is key.
• Understand your brand's core elements before using Midjourney to maintain consistency.

Explore how perplexity can be used in market research without betting the farm. Test workflows, avoid jargon, and focus on real outcomes.

• Testing a real workflow with perplexity for two weeks can help determine its actual value for market research.
• Perplexity should not be used to make major strategy changes until you can explain outcomes without jargon.
• Verify and improve existing resources before adding perplexity to your market research toolkit.

Integrate AI headline generators into your publishing workflow while keeping the work clean. Test workflows, avoid jargon, and focus on real outcomes.

• Testing an AI tool on one article type for two weeks can reveal its real impact on engagement metrics.
• Explain AI-generated decisions to customers in plain language — they care about results, not jargon.
• Avoid copying competitors or investing in enterprise software for small teams; focus on what fits your audience and resources.